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A smile that captures the world

PLAYMOBIL®, a brand of the Horst Brandstätter Group, headquartered in Germany, is a leading global toy brand known for premium toy quality made in Europe. Starting with the first three themes back in 1974, today the company distributes its Playmobil figures and playsets for imaginative role play in approximately 100 countries worldwide and employs more than 4,600 people.

Trustworthy, Educational, Imaginative, Inspirational

At PLAYMOBIL® every team member promotes the mission of assuring inspiring play experience, recreational social experience, and sustainable value generation as well as being an ambassador of our brand values

1
Billion +

PLAYMOBIL figures produced

1000
Figure Variants

designed since 1974

0 +
Play Themes

to choose from

Since 1974, PLAYMOBIL® toys, created by Hans Beck, have become a classic throughout children’s playrooms, with play themes ranging from a pirate ship to a children‘s hospital.

Approximately 3.5 billion of the beloved play figures with the iconic smile have been produced since then, sparking imaginative play for children all over the world. Around 30 different play themes are distributed in approx. 100 countries worldwide. Both parents and educators recognize PLAYMOBIL®’s award-winning toys as a benchmark for high-value, quality play products.

Horst Brandstaetter
Hans Beck

PLAYMOBIL®’s unique play principle stimulates imagination and creativity and thus promotes child development. With PLAYMOBIL®, children can not only slip into many different roles, but also recreate and experience the world in miniature.

With multiple talents, these cheerful figures successfully overcome all kinds of challenges – as knights or pirates in historical scenarios, as construction workers, vets and police officers today, or as secret agents in futuristic worlds.

The creative people at PLAYMOBIL® are constantly developing new ideas and enhancements that will bring long-lasting fun to children everywhere.

Our History

1971年，霍斯特·布兰德斯特要求开发主管汉斯·贝克设计一种新的游戏系统。
1971
Horst Brandstätter asks Hans Beck, Head of Development, to design a new play system.
1972年 Geobra申请了一项7.5厘米的玩具人像专利，其底部是敞开式的。
1972
Geobra files a patent application for a 7.5 cm toy figure with body open at the bottom.
1974年 PLAYMOBIL®诞生：美洲原住民、建筑工人和骑士开始席卷全球。
1974
PLAYMOBIL® is born: Native Americans, construction workers and knights start to take the world’s playrooms by storm.
1976年第一批女性人物加入PLAYMOBIL®的世界。1981年，下一代到来：5.5厘米大小的男孩和女孩以及3.5厘米大小的婴儿让PLAYMOBIL®家庭变得完整。
1976
The first female figures join the world of PLAYMOBIL®. 1981 The next generation arrives: Boys and girls measuring 5.5 cm and little babies of 3.5 cm make the PLAYMOBIL® family complete.
1982年 技术的力量：多亏了多组件模塑，所有PLAYMOBIL®人物现在都有皮肤颜色的旋转手。
1982
The power of technology: Thanks to multi-component moulding, all PLAYMOBIL® figures now have skin-coloured, rotating hands.
1987年这位海盗船长是第一位圆肚子的男性PLAYMOBIL®人物。
1987
The pirate captain is the first male PLAYMOBIL® figure with a round belly.
1988年更多选择：和就像新的夹克、背心和长裙一样，新的体型、赤脚和不同风格的鞋子，为玩家提供了无尽的游戏可能性。
1988
Even more options: New body shapes, bare feet and different styles of footwear offer endless play possibilities, just like the new jackets, vests and long skirts.
1990年 新的PLAYMOBIL®1.2.3系列诞生！专为18个月大的幼儿设计，孩子们为此雀跃不已！
1990
Toddlers are delighted by the new PLAYMOBIL® 1.2.3 range designed just for young children aged from 18 months.
1995年PLAYMOBIL®的第一个圣诞老人为圣诞节前的兴奋增添了色彩。
1995
PLAYMOBIL®´s first Father Christmas adds to the pre-Christmas excitement.
2006年足球射手：具有踢球功能的PLAYMOBIL® 足球射手诞生，成功杀入世界杯。
2006
Goal in the football stadium: The goal-scoring PLAYMOBIL® striker with kick function is on target for the World Cup.
2010年海滩上的PLAYMOBIL®，为了响应热烈需求，第一批穿着比基尼和泳裤的PLAYMOBIL®人偶上架。
2010
PLAYMOBIL® on the beach: in response to many requests, the first PLAYMOBIL® figures to wear a bikini and swimming trunks are now on sale.
2011年PLAYMOBIL®的神秘礼包中收藏的“零件”是全新的。令人惊喜的是，它们还未组装。孩子们可以根据说明将它们组合在一起，并用可互换的零件创建趣味组合。
2011
PLAYMOBIL®’s collectible “Figures” in mystery bags are new. The surprise is that these figures are not assembled. Children can put them together according to the instructions and create lots of combinations with the interchangeable parts.
2012年PLAYMOBIL推出了“准妈妈”，让玩家拥抱家庭生活。童话和传奇的粉丝们对《人物》系列3中6.5厘米高的人物非常感兴趣。
2012
PLAYMOBIL further embraces family life with the launch of the expectant PLAYMOBIL mother. Fans of fairytales and legends are especially delighted by the new, 6.5 cm tall dwarf from Figures Series 3.
2013年女孩们盼望已久的服饰终于来啦——可以为你的PLAYMOBIL换裙子和新衣服了。
2013
Girls have been waiting a long time for this – changeable dresses and skirts to put on their PLAYMOBIL figures.
2014年PLAYMOBIL®40周年大庆！
2014
PLAYMOBIL® figures celebrate their 40th anniversary.
2015-1 The new ice hockey players with innovative, one-handed shooting function guarantee cool action on the ice. Their bent arms and legs make them look even more dynamic. From 2016 on, the PLAYMOBIL football players will be using the new kicking technique, too. Ruby, Alex, Twinkle and Gene – the Super 4 figures are the first heroes from a TV series launched in PLAYMOBIL format. Being adolescents, the figures are more slender, but at 7.5 cm, they are as tall as adult PLAYMOBIL figures.
2015
The new ice hockey players with innovative, one-handed shooting function guarantee cool action on the ice. Their bent arms and legs make them look even more dynamic. From 2016 on, the PLAYMOBIL football players will be using the new kicking technique, too. Ruby, Alex, Twinkle and Gene – the Super 4 figures are the first heroes from a TV series launched in PLAYMOBIL format. Being adolescents, the figures are more slender, but at 7.5 cm, they are as tall as adult PLAYMOBIL figures.
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