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A smile that captures the world

PLAYMOBIL®, a brand of the Horst Brandstätter Group, headquartered in Germany, is a leading global toy brand known for premium toy quality made in Europe. Starting with the first three themes back in 1974, today the company distributes its PLAYMOBIL figures and playsets for imaginative role play in approximately 100 countries worldwide and employs more than 4,200 people.

Trustworthy, Educational, Imaginative, Inspirational

At PLAYMOBIL® every team member promotes the mission of assuring inspiring play experience, recreational social experience, and sustainable value generation as well as being an ambassador of our brand values

Billion +

PLAYMOBIL figures produced

Figure Variants

designed since 1974

0 +
Play Themes

to choose from

Since 1974, PLAYMOBIL® toys, created by Hans Beck, have become a classic throughout children’s playrooms, with play themes ranging from a pirate ship to a children‘s hospital.

Approximately 3.7 billion of the beloved play figures with the iconic smile have been produced since then, sparking imaginative play for children all over the world. Around 30 different play themes are distributed in approx. 100 countries worldwide. Both parents and educators recognize PLAYMOBIL®’s award-winning toys as a benchmark for high-value, quality play products.

Horst Brandstaetter
Hans Beck

Horst Brandstätter took the company to completely new dimensions and led it to global success. He made the impossible possible. When “HoB” first exhibited his Playmobil figures at the Nuremberg Toy Fair in 1974, no retailer wanted to order them. But he believed in himself and his team – achieved a global success. His passion, his foresight and his spirit as a courageous entrepreneur still provide an excellent role model for successfully driving the development of the Horst Brandstätter Group.

A glance at his life reveals that he was a modern and timeless entrepreneur who never slowed down. His ability to permanently question and develop himself was decisive in turning a small company into an international group of companies.

PLAYMOBIL®’s unique play principle stimulates imagination and creativity and thus promotes child development. With PLAYMOBIL®, children can not only slip into many different roles, but also recreate and experience the world in miniature.

With multiple talents, these cheerful figures successfully overcome all kinds of challenges – as knights or pirates in historical scenarios, as construction workers, vets and police officers today, or as secret agents in futuristic worlds.

The creative people at PLAYMOBIL® are constantly developing new ideas and enhancements that will bring long-lasting fun to children everywhere.

Our History

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